Leadership
Jim Boes, Chief Relations Officer
Muskegon, Michigan
Diversity is good. Jim does not have an agricultural background, but brings a whole different skill set to the table that has helped this team bridge the gap between agriculture and dealers. Regional Sales Manager MLive Media. Regional Sales Manager, Steelcase. Chairman, Wings of Mercy CareAffaire. Head of Development, Michigan Law Enforcement Officers Memorial.
Troy Hadrick, Chief Intelligence Officer
Faulkton, South Dakota
5th Generation rancher & cattleman. Long history with 4H, and an SDSU Jackrabbit. Founder of Advocates For Agriculture, Troy & Stacy have been asked to speak at major agriculture events in multiple countries. Recipient of American Farm Bureau Excellence in Agriculture award. Recipient of National Cattlemen's / BEEF Magazine Industry Trailblazer award. Invitee and attended the exclusive Partners in Agriculture Leadership training program.
Patrick Driscoll, President & Chief Executive
Westfield, North Carolina
Born to Iowa & Michigan diversified livestock and row crop farm family. Long history in FFA, including Michigan FFA Vice President; Star American Farmer finalist; Founding member of Michigan FFA Foundation. 30 year farm radio broadcast veteran with an Oscar in Agriculture for reporting excellence, and 3x Farm Bureau Communicator of the Year. Head of Furniture Row Racing Marketing, and creator of NASCAR's Farm American. Founder of 8Point, Certified Agriculture, AgPack, AgRally and Whole Greater Than Marketing (WGTM).
Lyle Orwig, Chief Operating & Marketing Officer
Chaska, Minnesota
Born to Illinois diversified livestock and row crop family farm. Long history in FFA, including Illinois FFA Reporter; American Farmer Degree; Immediate Past Chair National FFA Foundation Trustees. 45 year agricultural media & marketing veteran with service as Chair of the NAFB Foundation, Animal Agriculture initiative and Trust In Food initiative. Founder of the Charleston Orwig Advertising Agency, Heartland, Wisconsin.